Research Methods
El Web Development is a leading usability testing and research firm based in Birmingham, Alabama. We offer a wide range of UX design, UX research, and user research services to businesses in Birmingham and beyond. Our efficient remote processes enable us to deliver streamlined and cost-effective user research services to companies worldwide.
Whether you're testing a brand-new idea or looking to breathe new life into an established product, gain deeper insights into your core user group through research. The sooner you research and understand your users' needs, perspectives, and desires in their real-life context, the better, faster, and more cost-effective you can build an engaging product they’ll love. El Web Development uses proven UX research methodologies to gather real, constructive, and actionable feedback from your target user group. You’ll gain unique insights into exactly what they want, enabling you to create a product that keeps them coming back for more.
Discovery Research Services
Our agency offers discovery research services that provide a deep understanding of your target audience. Our team has conducted contextual research across various industries and work environments. We carry out focused research to help your team answer key product questions and generate actionable insights to guide the development process. These include:
- Contextual inquiries
- User interviews
- User surveys
- Diary studies
Usability Testing
Through our usability testing services, our team can assess how an existing product design aligns with user expectations. These services are valuable during both the product discovery phase and the UI design process. In the discovery phase, we can identify which designs work effectively in their current form.
Participants will use a product or functional prototype to complete tasks. Usability testing helps identify pain points, providing clients with feedback to better understand what works well and what needs improvement.
UX Assessment and Analytics
Effective product management requires evaluating existing products to identify any obvious issues. Our UX assessment services utilize proven processes to pinpoint areas for improvement and establish a baseline for the current application.